PSA, the company that owns Peugeot, Citroen and DS, as well as the recently acquired Vauxhall and Opel brands, has spelled out a dramatic vision of how we will run cars in the future.
The plan, unveiled at an event in Paris, represents the next step in the firm’s push to Pass programme, with PSA claiming the ideas will facilitate access to mobility through “affordable, useful, simple and connected solutions”.
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• PSA plans new model blitz for Peugeot, Citroen and DS
The company highlighted a massive increase in car sharing, a sharp rise in online purchases and sales and a spike in ‘digital’ servicing as it showcased the strategies it is working on to cope with a rapidly shifting landscape. It also introduced a host of new partners as part of its expanding mobility operation.
Free2Move app-based mobility
Central to its plans will be the Free2Move mobility brand (and its associated app), which will allow user to “choose the most appropriate mode of transport in a single click.”
The app, which already has over 450,000 users, includes options to rent a bicycle, scooter car or van from a “consumer, a partner-operated service, or the [PSA] Group”. It also allows fleet managers to obtain customised solutions and real-time cost analysis, while aiming to “simplify employee travel.”