Jaguar Land Rover is looking at the purchase of a new high-end or innovation brand, according to a Bloomberg report published online. A JLR spokesperson rejected the rumours, however didn’t rule out chances in the future.
The Bloomberg article suggests Jaguar Land Rover is already in talks with a number of manufacturers. The one parameter is, allegedly, that the selected brand must in shape JLR’s present portfolio of high-end vehicles, which alone comprise a big 78 per cent of parent business Tata Motors’ revenue.
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However, a source close to the brand has quashed the suggestions, hinting that while it will always look at methods of strengthening its setting in the market, no such talks were currently taking place.
Bloomberg states JLR wishes to bulk up its variety of vehicles, as senior officials believe that is the only method to stay competitive together with high-end giants like Mercedes as well as BMW. It likewise states Tata is willing to support bids if necessary, having bought JLR in 2008 for $2.4 billion (£1.8bn). However, with variety Rover already pitching designs towards the top of the market (£150,000-plus), area for a super-luxury vehicle above that is compromised.
Earlier this year, Jaguar Land Rover invested a sum of more than £18 million in ride-hailing service Lyft. on the internet sources insurance claim JLR is working together with San Francisco-based Lyft to establish autonomous vehicles. The tech might potentially filter down to Jaguar as well as Land Rover designs in the future.
The introduce of the I-Pace idea at last year’s Los Angeles motor show hinted the direction in which JLR desires to go in, though, with electric vehicles being at the forefront of its advancement programme. production versions of the I-Pace will go on sale in 2018 together with a new I-Pace eTrophy racing series designed to support as well as run together with formula E.
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