Fiat has teamed up with the royal college of Art as well as tasked trainees with designing what the Fiat Panda as well as Fiat 500 will look like in the year 2020. Out of 51 entrances 10 winners have been chosen, with those successful having their creations turned into clay designs as well as offered paid internships at Fiat’s Centro Stile.
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• Fiat 500 review
Students were assigned different areas of the vehicle to explore, such as the interior, exterior, interactivity, digital surfaces as well as sustainability however had to ensure core stylistic features of Fiat were not overlooked.
The ideas included a radical vision at the exterior style of the Fiat 500, dubbed ‘cheerfully irresponsible’ as well as a innovative view at the interior of the Panda, called the Panda Hub, applauded for its ‘innovative modularity’.
• Fiat Panda review
The creations were judged by Lorenzo Ramaciotti (Head of worldwide style Fiat-Chrysler), Andreas Wuppinger (EMEA style Fiat), senior designers in addition to instructors as well as personnel of the royal college of Art.
The 10 winners will spend four-days in Turin where they will observe their concepts crafted into clay models, they will then be exhibited at the royal college of Art. Such was the success of the project, Fiat has verified it will run the style research study once again in the new Year.